Feb 2026 – Present · Baku, Azerbaijan
Digital Marketing Manager
Birmarket
Full-time
Leading digital marketing for one of Azerbaijan's largest e-commerce marketplaces.
Marketing Expert · International
Tarlan Mammadli
Limited availability
Building and executing strategies and lifecycle programs for digital, growth, and performance marketing projects across global markets in fintech/banking, air transportation, and e-commerce verticals.
- 8+ years
- 5 markets
Trusted by teams at
Track record
Impact, in rounded numbers
5+
markets
6M+
annual budget
7+
verticals
8+
years of experience
Reach
Markets I've worked in
Where the campaigns ran — which is not the same as where I was sitting.
- Azerbaijan
- United Kingdom
- European Union
- MENA region
- Canada
Where
Recent roles
Jan 2024 – Present · Baku, Azerbaijan
Digital Marketing Instructor
Div Academy
Part-timeHybrid
Teaching digital marketing cohorts — strategy, channels and measurement.
Jan 2024 – Jan 2026 · Baku, Azerbaijan
Marketing Project Manager
Guavapay
Full-time
End-to-end GTM for fintech products across B2C and B2B, from acquisition to lifecycle.
Proof
Featured case studies
Guavapay
Localising fintech GTM across four global markets
Localising go-to-market for fintech products with regional leads in the UK, Canada, Argentina and Switzerland — draft placeholder copy.
- Growth & Acquisition
- Performance & Paid Media
20%+ROI improvement YoY
Azerbaijan Airlines
Launching acquisition campaigns across 10+ markets for a national airline
International product launch and acquisition campaigns across the UK, EU, GCC and China — draft placeholder copy.
- GTM & Launch
- Analytics & Attribution
Double-digitOrganic app growth
Kapital Bank / Birbank
Lifecycle marketing for a leading retail bank app
Lifecycle campaigns for activation, retention and loyalty across lending, cards and the banking app — draft placeholder copy.
- Lifecycle & CRM
- Analytics & Attribution
$1MAnnual budget managed
Capabilities
What I bring to a team
AI & Emerging
AI-Powered Development, Claude Code, Vibe Coding
Strategy & Growth
Marketing & Growth Strategy, Go-to-Market Strategy, Product-Led Growth (PLG), Positioning & Messaging + 2 more
Acquisition & Performance
User Acquisition, Paid Social Advertising, Search Engine Marketing, Funnel Optimization + 2 more
Lifecycle & Retention
Lifecycle & Retention Marketing, Marketing Automation
Analytics & Data
Analytics & Reporting, Data-Driven Decision Making, Attribution Modeling
Leadership & Collaboration
Project & Team Management, Cross-functional Leadership
Services
Ways to work with me
Marketing Services
Media Buying
Paid acquisition across Google, Meta, TikTok, Apple Search and programmatic, optimized to CAC/ROAS.
ASO / SEO
Organic growth for apps and web: rankings, installs, and qualified traffic.
GTM / Launch Strategy
Positioning, messaging, and multi-channel launch plans for new products and markets.
Lifecycle / CRM
Automated email/SMS/push journeys for activation, retention, and loyalty.
Workshops & Training
Digital Marketing 101
Foundations of channels, funnels, and measurement for teams and beginners.
Advanced Digital Marketing
GTM, attribution, experimentation, and scaling paid + organic.
What colleagues say
In their words
Placeholder pull quote — real LinkedIn recommendation text replaces this dummy copy.
Aysel Mammadova
Product Director, Fintech company
Read the full recommendationPlaceholder pull quote — real LinkedIn recommendation text replaces this dummy copy.
Nigar Hasanova
Growth Lead, E-commerce marketplace
Read the full recommendation
Blog
Latest from the blog
GTM & Product MarketingJun 24, 20264 min read
Building a GTM plan for a fintech launch
Placeholder excerpt for "Building a GTM plan for a fintech launch" — sample post to exercise the blog layout; the real article replaces this.
Growth & AcquisitionJun 23, 20265 min read
Cutting CAC without cutting growth
Placeholder excerpt for "Cutting CAC without cutting growth" — sample post to exercise the blog layout; the real article replaces this.
Performance & Paid MediaMay 22, 20266 min read
What actually moves ROAS on paid social
Placeholder excerpt for "What actually moves ROAS on paid social" — sample post to exercise the blog layout; the real article replaces this.
Let's work together
Hiring for a marketing role, planning a launch, or scaling a product — tell me what you're building.